--- title: Blog | Janina Kaneva description: In the last 15 years, Janina has been creating experiential marketing campaigns for brands like Dell, Microsoft, Nvidia, Intel, E.On and Alienware. Engaging users with great-looking metaverse events is her long pursued passion. You can find her on LinkedIn to discuss everything and anything around marketing in the metaverse. --- [Skip to content](https://blog.spatialgo.com/author/janina#main-content) ![Logo](https://blog.spatialgo.com/hubfs/raw_assets/public/website/images/logo-black.svg) - [Product](https://www.spatialgo.com#the-power) - [How it works](https://www.spatialgo.com#details) - [Use cases](https://www.spatialgo.com#customer-experience) - [Benefits](https://www.spatialgo.com#colaborate) - [Partner](https://www.spatialgo.com/partners) - [Pricing](https://www.spatialgo.com/pricing) - [Book a demo](https://www.spatialgo.com/book-a-demo) [![SpatialGo Logo Orange](https://blog.spatialgo.com/hubfs/raw_assets/public/website/images/logo-black.svg "SpatialGo Logo Orange")](https://blog.spatialgo.com/) ![Open navigation](https://blog.spatialgo.com/hubfs/raw_assets/public/website/images/navigation-mobile-open-black.svg) [![SpatialGo Logo Orange](https://blog.spatialgo.com/hubfs/raw_assets/public/website/images/logo-black.svg "SpatialGo Logo Orange")](https://blog.spatialgo.com/) ![Close navigation](https://blog.spatialgo.com/hubfs/raw_assets/public/website/images/navigation-mobile-close.svg) - [Product](https://www.spatialgo.com#the-power) - [How it works](https://www.spatialgo.com#details) - [Use cases](https://www.spatialgo.com#customer-experience) - [Benefits](https://www.spatialgo.com#colaborate) - [Partner](https://www.spatialgo.com/partners) - [Pricing](https://www.spatialgo.com/pricing) - [Book a demo](https://www.spatialgo.com/book-a-demo) - [English](https://blog.spatialgo.com/author/janina) - [Deutsch](https://blog.spatialgo.com/de/author/janina) Author # Janina Kaneva In the last 15 years, Janina has been creating experiential marketing campaigns for brands like Dell, Microsoft, Nvidia, Intel, E.On and Alienware. Engaging users with great-looking metaverse events is her long pursued passion. You can find her on LinkedIn to discuss everything and anything around marketing in the metaverse. Follow me on LinkedIn ## Stories by Janina ![Featured image](https://blog.spatialgo.com/hubfs/CIO-metaverse-data.jpg) metaverse marketing  |  metaverse data [The Evolution of First-Party Data in the Metaverse: A CIO’s Perspective](https://blog.spatialgo.com/the-evolution-of-first-party-data-in-the-metaverse-a-cios-perspective?hsLang=en) Dive into the transformative journey of first-party data within the Metaverse from a CIO's lens. Explore how Spatial Computing and AI-driven analysis unlock unprecedented insights, seamlessly integrating with existing systems to empower strategic decision-making and propel enterprises into a data-driven future. Janina Kaneva Sep 21, 2023 ![Featured image](https://blog.spatialgo.com/hubfs/data-harvesting.jpg) metaverse data  |  spatial data [The Metaverse as a Data Goldmine: Every Interaction as a Data Point](https://blog.spatialgo.com/the-metaverse-as-a-data-goldmine-every-interaction-as-a-data-point?hsLang=en) Every interaction within this realm, be it a conversation, a transaction, or a mere exploration, is a data point waiting to be harnessed. Janina Kaneva Aug 29, 2023 ![Featured image](https://blog.spatialgo.com/hubfs/04.vr-ar-xr-header%20(1).jpg) metaverse  |  virtual event [AR, VR, MR & XR: Spatial computing tech and use cases](https://blog.spatialgo.com/no-wonder-its-termed-the-metaverse?hsLang=en) Do you know your ARs from your VRs? Let’s dive into the cutting-edge technologies driving businesses to think differently amid challenging times. Janina Kaneva Jun 8, 2022 ![Featured image](https://blog.spatialgo.com/hubfs/05.marketing_strategy%20(1)-s.jpg) metaverse  |  metaverse marketing [Why having a metaverse marketing strategy is crucial in 2022](https://blog.spatialgo.com/why-having-a-metaverse-marketing-strategy-is-crucial-in-2022?hsLang=en) The shift towards the metaverse is definite. Find out what business opportunities the metaverse presents for big and small companies alike. Janina Kaneva Apr 8, 2022 ![Featured image](https://blog.spatialgo.com/hubfs/metaverse_news%20(1)-1.jpg) metaverse  |  virtual event [What is the metaverse & what does it mean for our everyday lives?](https://blog.spatialgo.com/what-is-the-metaverse?hsLang=en) No wonder it’s termed the metaverse: the space is vast and continues expanding. What’s next and what business opportunities will it bring? Janina Kaneva Mar 4, 2022 ![Logo](https://blog.spatialgo.com/hubfs/raw_assets/public/website/images/logo-black.svg) [Privacy Policy](https://www.spatialgo.com/privacy-policy?hsLang=en) [Imprint](https://www.spatialgo.com/imprint?hsLang=en) ![Media 1](https://blog.spatialgo.com/hubfs/raw_assets/public/website/images/footer-media-1.svg) ![Media 2](https://blog.spatialgo.com/hubfs/raw_assets/public/website/images/footer-media-2.svg) ![Media 3](https://blog.spatialgo.com/hubfs/raw_assets/public/website/images/footer-media-3.svg) ![](https://secure.intelligent-data-247.com/260477.png)