Recent world happenings are driving massive change. How we work, meet, and socialise—everything we once knew and took for granted—all transformed in a matter of weeks during 2020. Virtual events have replaced physical ones and, some might say, it’s for the better.
We’re not talking about Zoom, MS Teams or Google Meet. These platforms can be useful when friends and colleagues want to converse online, certainly proving so during the Covid pandemic. Beyond face-to-face video calls with shared screens lives an entirely different world.
It’s where the ‘physical’ becomes virtual, and attendees from across the globe immerse themselves in all kinds of content—new product information, the latest movies, museum exhibitions, lectures, keynote speeches, awards ceremonies and more. All you need is a device, an internet connection and if you like, a VR headset.
And a 3D virtual platform like no other, Zreality Grids.
In 2020, we chose to partner with Zreality and create SpatialGo. SpatialGo is a metaverse technology for individualised customer events using 3D, virtual and augmented reality. By harnessing the power of the Spatial Web, we can help you create events that are entirely virtual.
You can welcome online attendees to enjoy the feeling of a physical event through the use of technology, moving free from room to room, absorbing new content as they go. All this fully immersed in this virtual world without moving away from their chair or screen.
“The Spatial what?” you might ask. For anyone unfamiliar with the term, it’s a step on from web version 2.0 towards an augmented world created and enjoyed best in 3D. Most people today know it as the metaverse. And when it crosses into real life and is used in an everyday context, the possibilities are incredible.
Suddenly, events become much more than a place to present content for customer consumption. With interactive capabilities and automation built-in, your marketing teams can collect data from an event as it happens, analysing customer behaviours in real-time to trigger responses specific to their wants and needs. While it provides an engaging space in which to immerse your customers, you can gain incredible knowledge at the same time. Marketing 101 using Web 3.0.
These types of events are still relatively unique. Until now, the automated marketing piece has remained elsewhere, operating on digital platforms and never at an event in play.
Our platform has transformed the events landscape, merging the power of marketing automation and virtual events spaces into one, creating events that depict and produce more insights than ever.
It’s all down to having deep expertise within our specific disciplines:
For us, that’s multiple years creating successful virtual and hybrid events for leading brands like Dell, Intel, NVidia and MTV, and providing marketing automation that allows clients to understand user behaviours, executing the precise market solutions at the right time on the customer journey to suit their needs.
For Zreality, that’s using technology to create 3D, virtual and augmented reality spaces to enable greater customer engagement for over 50 brands globally including IBM, ZDF, BASF, Netflix, Elon Musk's HyperloopTT and National Geographic.
In short, our companies connected the dots between our disciplines. And the result is a specialised online events world that’s accessible from anywhere, by anyone, extending your customer reach into a new realm never before imaginable.
In 2020, online events have become a must for everyone thanks to social distancing and restrictions on travel. Yet there are multiple reasons to go fully virtual with your events, and the benefits will live on beyond the pandemic.
Companies previously shying away from digital are now racing onboard, demanding more from their marketing spend than ever before. Our solution takes the virtual meeting to an entirely new level, where you’re able to tailor and post a significant amount of content for attendees to absorb as they choose, in their timeframe.
No need for costly travel or branded merchandise thanks to your event running fully online. And, by positioning yourself as an innovator and bring a genuine WOW to every event, your customers and prospects will be keener than ever to work with you. That’s no more physical Expo buildings, only virtual ones, with all the feeling of the real thing.
The quality you’ll get from a virtual event created by SpatialGo is incredible. Not only does your space appear real, but your customers can walk from room to room, creating a genuine feeling of presence.
Showcase your suite of products in full, that’s from all angles, with interactive options for customers to click and see every last detail.
Storytelling is powerful, and never more so than when a customer is a part of it! Each one will feel maximum engagement as they move through the ‘story’, step by step, almost like it’s a game.
Like at a physical event, your customer will have so many opportunities to engage with you - in lecture theatres, chat rooms or even front of house ‘Reception’.
How about a look at the technology behind our solution in more depth? Of course – you’re marketers, not techies. We’ll keep it top-level.
The key thing to understand here is the simplicity. It’s been developed in an extremely user-friendly way, so clients can create their own spaces easily, almost as simple as adding content into the CMS on WordPress. Once you have a template ready – and your content – then you’re good to go.
To our in-house developers, creating your unique template is also a straightforward process, our team working with each client through the following steps:
- Exploration
- Story/Design
- Development
- Production – which is where the magic of SpatialGo comes in!
This entire process takes 3 months to complete, from design to event go-live. See, extremely quick and simple!
You’re also given 24/7 access and control over your 3D virtual event at all times, for unlimited visitors, across all the events you host year-on-year.
To see our platform in action and discuss your event needs, book a web session today!