Virtual reality and new technologies are changing the business landscape. People are now communicating through events that happen in virtual spaces. These events can be just as powerful as real-life events, and sometimes even more so. Let's see how we got to this new trend and what are the benefits for companies who embrace this style of marketing.
Around 30 years ago, this thing called the World Wide Web was beginning to make itself known to the public. It was an incredible concept with the potential to change life as we knew it—and this is precisely what it achieved. The world became closer, more connected with everything we needed to know right there at our fingertips. The tech revolution had begun!
At that time, Web 1.0 opened up an entirely new way for people to get information from what were then still static HTML web pages, connected by simple hyperlinks and with no interactive content. The reactionary "brain" was only able to collect information without being able to influence it.
Due to the dynamic and worldwide spread of faster internet access, Web 2.0 reached the whole world and became commercial. Suddenly, the once sceptical users were in the foreground, with the internet becoming much more than a distributor of one-dimensional static content. Instead, a platform emerged on which active consumers could engage with a wide range of services from the information, communication and entertainment sectors.
The phenomenon also changed consumption and buying behaviour dramatically, making consumers more engaged than ever before. The "brain" had now reached a new stage of its evolution and could reproduce content, with an imaginary consciousness ensuring constant and rapid further development. And to think this was only the beginning seems incredible!
Now, the internet is much more intelligent and dynamic again. Web 3.0 combined with Spatial Web technologies - transports us from a once flat, 2D world into one that is 3D. There, in the so-called metaverse, with interactive spaces driven by augmented reality (AR) and virtual reality (VR) that seem real—even though we access them through a screen.
The metaverse is data-driven and uses its intelligence to create targeted output, forcing massive change across the business world in recent years, particularly for companies' marketing and sales teams. If Web 2.0 took the world by storm, today's increasingly popular Spatial Web is entirely changing it and uncovering opportunities never seen before.
So, what does this mean for our customers? We are fusing the physical with the virtual to drive massive change in the events world. It means a new opportunity for businesses through digitised events, run virtually and with all the experience of a physical one, with marketing automation built in to capture the wants and needs of your attendees in real-time.
Imagine the most powerful and interactive presentation but digitised, where your in-person sales skills are equally practical within a virtual space. Virtual space attendees embark on a journey one room at a time, allowing them to chat with you directly. You can educate them on your company, view your product range up-close and personal and listen to inspirational talks delivered by your leaders.
SpatialGo is our technical product making the virtual real. Focusing on spatial computing, composed of virtual reality (VR), augmented reality (AR) and mixed reality (MR), it creates experiential spaces in which a user's reality transforms.
In simple terms, it is a computer atmosphere represented within a 3D space—and it knows no limits. Spatial computing makes it possible to digitise any physical element from the real world - such as a machine or a building - and bring it to life in 3D. It allows you to replicate any object and answer burning questions from your clients.
Imagine you have an interest in the inner life of a Porsche, for example. In a SpatialGo world, you can immerse yourself in the automobile, realistically, and find every last screw. It opens up endless possibilities, particular in storytelling, which our technology tailors to each customer before implementation. It provides your opportunity to communicate every last product detail in depth: interactive, intuitive and experiential!
Using a computer or smartphone, your attendees move as avatars within the virtual work or meeting places - whether a virtual conference, trade fair, a product exhibition or a simple employee meeting. The 3D environment can be managed and customised in real-time, allowing you to play with the information customers or employees see and making changes on the fly as they go. With SpatialGo, your users are immersed in everything happening and yet not there at all.
Accurate data collection and localisation within the 3D environment capture the interest of your visitors (for example, in a product) with pinpoint accuracy, which is customisable pre-event to trigger more detailed information then and there. And don’t worry about post-event nurturing either, with SpatialGo syncing with your CRM system and initiating an individualised follow-up.
So, the metaverse is making the world spin faster once again and ushering in a new era. In time, Web 3.0 will become standard, as its predecessor, Web 1.0, achieved back in the 90s. For now, it presents an incredible opportunity for businesses across the globe to advance their sales and marketing process, internal communications and more. So, who wants in with the new real?
Are you ready for the next stage of virtual events development? The SpatialGo team is ready and we look forward to meeting you!
Arrange your free consultation today and visit spatialgo.com.