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Author

Janina Kaneva

In the last 15 years, Janina has been creating experiential marketing campaigns for brands like Dell, Microsoft, Nvidia, Intel, E.On and Alienware. Engaging users with great-looking metaverse events is her long pursued passion. You can find her on LinkedIn to discuss everything and anything around marketing in the metaverse.

Stories by Janina

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metaverse marketing
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metaverse data
The Evolution of First-Party Data in the Metaverse: A CIO’s Perspective
Dive into the transformative journey of first-party data within the Metaverse from a CIO's lens. Explore how Spatial Computing and AI-driven analysis unlock unprecedented insights, seamlessly integrating with existing systems to empower strategic decision-making and propel enterprises into a data-driven future.
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metaverse data
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spatial data
The Metaverse as a Data Goldmine: Every Interaction as a Data Point
Every interaction within this realm, be it a conversation, a transaction, or a mere exploration, is a data point waiting to be harnessed.
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metaverse
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virtual event
AR, VR, MR & XR: Spatial computing tech and use cases
Do you know your ARs from your VRs? Let’s dive into the cutting-edge technologies driving businesses to think differently amid challenging times.
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metaverse
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metaverse marketing
Why having a metaverse marketing strategy is crucial in 2022
The shift towards the metaverse is definite. Find out what business opportunities the metaverse presents for big and small companies alike.
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metaverse
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virtual event
What is the metaverse & what does it mean for our everyday lives?
No wonder it’s termed the metaverse: the space is vast and continues expanding. What’s next and what business opportunities will it bring?